
Engagement with AI on social channels higher than with “human” content
AI bots get greater engagement on social media posts than those created by humans, a survey has shown
October 12th, 2023
More than two-thirds (71%) of respondent businesses have been impacted by labour shortages over the last year and nearly 8 in 10 believe (77%) that access to skills is a threat to labour market competitiveness, in a new survey out today (Thursday)
In its annual Employment Trends Survey with Pertemps Network Group, the CBI reports that labour shortages are having a material impact on firms’ ability to invest, respond to demand and grow. Nearly 7 in 10 businesses (69%) are trying to narrow the gap by investing in training to upskill current workers while 3 in 5 (60%) are investing in technology and automation to improve productivity and reduce reliance on labour.
The survey found that:
Rain Newton-Smith, CBI Chief Executive said:
“It is crystal clear that while labour shortages are making it more important than ever to focus on productivity, they are also making it harder to invest and grow, stifling the economic transformation needed to deliver sustainable growth”.
“Businesses have been helping people get into work by increasing flexible working and making proactive investments in employee health, but with government support like expanding tax-free health support and subsidising the cost of occupational health services for SMEs, they can do even more.
“More often and more effectively adopting technology will be key to improving living standards. In doing so, we’ll need to help employees add to their skills. That’s why government needs to go further with their skills reforms and turn the Apprenticeship Levy into a Skills Challenge Fund, unlocking firms to invest more capital in improving the skills of more workers than apprenticeships alone”.
Carmen Watson, Chair of Pertemps Network Group, said:
“Hiring pressures are likely to continue for some time, with more people economically inactive or likely to retire in the next decade than join the workforce. This is compounded further by the record number of people in long-term sickness or disabled and lacking support to enter the workforce.
“While this survey highlights measures firms are taking to ease shortages – like investing more in technology, automation or training to upskill current employees –, there is more they can do. Working closely with recruitment specialists on long-term attraction and retention strategies will enable firms to make the best of a changing labour market.”
Ahead of an era-defining General Election and with shortages impacting firms’ ability to grow, business wants political parties to focus on measures that will drive productivity and sustainable growth in the UK.[1]
On future hiring intentions, business’ approach to next year’s pay reviews and attractive employment packages to attract and retain talent:
Carmen Watson, Chair of Pertemps Network Group, said:
“Recruitment expectations show that the labour market remains in a strong position, with the number of firms expecting to grow their workforce higher than those expecting it to be lower. Likewise, it is good news to see firms making every effort to match pay with inflation, yet, many workers are still feeling the pinch.”
“As workers shop around the labour market for the most competitive employment packages, business is having to do all it can to both attract and retain talent. Two-thirds (66%) are investing in basic pay, more than half (53%) are investing in training and development opportunities as well as (52%) communicating a strong purpose and company values”.
Matthew Percival, CBI Director of Future of Work said:
“Pay decisions in the last 12 months have been difficult for businesses and workers with companies having to put up prices to afford pay rises that still didn't match inflation. Fewer than half of companies expecting to be able to match inflation in the next 12 months suggests another difficult year ahead. Employers will need to invest heavily in relationships with their workers and trade unions to minimise disputes and maintain employee engagement.”
"With the National Living Wage set to reach its target next year, businesses want to focus on improving productivity in all jobs and ensuring that those gains are shared with the lowest-paid.”
The Employment Trends Survey was conducted between 16 August and 11 September 2023 with 263 businesses from all sizes and sectors responding.
All figures quoted exclude don’t know, unless otherwise specified.
AI bots get greater engagement on social media posts than those created by humans, a survey has shown
Independent recruitment specialist Pertemps Network Group has won a prestigious training and development award from HRH The Princess Royal after demonstrating a massive 677% return on investment and year-on-year sales increase
For the 17th consecutive year, Pertemps has continued to lead the way for the recruitment sector by being named in the Best Companies To Work for Top 100 list